2021 ONLINE MEDIA KIT

THE TRUSTED VOICE OF THE AUTOMOTIVE INDUSTRY

Our global audience

AUDIENCE

Drive awareness of your brand and traffic to your site

DISPLAY ADVERTISING

Share thought leadership and
tell your brand’s story

NATIVE ADVERTISING

Enjoy direct, frequent visibility
with our most loyal readers

NEWSLETTER ADVERTISING

Engaging video and audio ads within our popular multimedia

VIDEO & PODCAST ADVERTISING

Enjoy exclusive ownership
of dedicated coverage

CONTENT
 SPONSORSHIPS

Earn leads, drive conversations
and create sales opportunities

LEAD GENERATION

Full advertising specs

AD SPECS & DETAILS
 

OUR GLOBAL AUDIENCE

Automotive News has been the auto industry’s most trusted and most read source of news, insight and understanding for more than 95 years.

7,784,478

PAGE VIEWS PER MONTH

2,869,295

VISITS EACH MONTH

1,741,378

MONTHLY UNIQUE VISITERS

205,317

ENGAGED NEWSLETTER RECIPIENTS

 

DISPLAY ADVERTISING

Drive awareness of your brand and traffic to your site

HOMEPAGE

Our homepage offers prominent

placements with a broad reach that drives maximum exposure for your brand.

TARGETED CATEGORIES

Targeted Category ads offer an excellent opportunity to effectively reach readers in your specific audience segment. 

RUN OF SITE

Run of site advertising is a cost-effective tool to increase visibility for your company. 

 

NATIVE ADVERTISING

Use one of our native ads to share your company’s thought leadership and tell your brand’s story.

CONTENT INTELLIGENCE ENGINE

Our Engine will analyze the key themes in your content pieces and tease your content to autonews.com readers whose reading habits most closely match the themes you’re writing about.

THOUGHT LEADERSHIP BOX

This integrated “sponsored content” box, which appears on articles and index pages, is ideal for brands that want to describe their thought leadership asset in longer form. 

 

LEAD GENERATION

Earn leads, drive conversations and create sales opportunities

WEBINARS

Develop an educational thought leadership webinar from start to finish – define the topic, invite speakers and create the presentation.

LEAD GENERATION EMAILS

Share up to three pieces of thought leadership content – whitepapers, case studies, eBooks or more – with this turnkey lead generation program. 

LEAD GENERATION BOX

This online-only lead generation opportunity allows you to acquire new leads by reaching autonews.com visitors while they’re engaged with our content.

 

NEWSLETTER ADVERTISING

Over 200,000 business leaders across the industry rely on Automotive News email newsletters to keep them informed. Advertising here offers an excellent opportunity to connect directly with these readers. 

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Sent each weekday afternoon, the Daily Email Newsletter is a summary of the most important news stories of the day including thought-provoking commentary and blogs from the Automotive News editorial staff.

 

VIDEO & PODCAST ADVERTISING

Engaging video and audio ads within our popular multimedia

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FIRST SHIFT VIDEO

AUTONEWS NOW VIDEO

The morning newscast features the lead stories of the day, and news that developed overnight.

The afternoon video is a recap of the most important news of the day, and a look at what to expect tomorrow.

SPECIAL VIDEO REPORTS

A series of video broadcasts featuring interviews with leaders from various segments of the auto industry.

DAILY DRIVE PODCAST

Each weekday, publisher Jason Stein hosts lively, in-depth podcast interviews with industry leaders, insiders and Automotive News reporters. 

 

CONTENT SPONSORSHIPS

No other publication covers the industry as extensively as Automotive News.
Own an entire segment of our coverage and position your brand as the ultimate thought leader through one of our multichannel content & event sponsorships.

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Mobility Report is a multichannel enterprise exploring the intersection of transportation and technology, and the future of the auto industry.